Adriaan Cramer, Head of Product Management & Marketing: “During this trade fair we focused on the total solutions and not on separate products and components that we can supply. It was important for us to have access to supporting visualisations to show how innovative our solutions are.”

At that moment, the assistance of C4Real was enlisted, with whom Brink had a good collaboration with previous fair visualisations. As both parties entered the first consultation without any concrete direction, the end result could still go either way. It started with an idea for a kind of corporate film about Brink in general, but soon focus was given to a visual concept that should attract fair visitors to Brink’s booth. 

Visualisations were also used at product level, says Adriaan Cramer: “For the Flair, our most important ventilation product for the coming years, we have visualised in a film how it operates and what it can do for people. We have also pictured the filtering of fine dust with the “Pure induct” this way, so the health benefits for contaminated areas are clearly transmitted through animation. So, we were able to show the benefits without presenting these products in operation. In addition, we developed an instruction film for the Air 70, something we have not done before. Visitors could quickly move to the part that was applicable for them. The responses were very positive, as it clearly contributes to the experience of the booth.”

With every product setup in the booth there was also a screen present to transmit more information. During the brainstorming session with C4Real, Brink soon realised that more impact was needed. This was possible by literally using a large 103-inch screen. This was put down vertically at a prominent place and the umbrella visualisation was played continuously on this. The recognisable Brink-lady attracted visitors to the booth this way.