C4Real and Thales win prestigious MarCom Award!

Thales SOTAS is an innovative and safe vehicle communication system for the transport and defense sector. To put this special concept on the map, C4Real developed a visual sales kit that is used for various campaigns. This includes a spectacular 3D animation, trailers, brochures and various presentations. This sales kit is used by Thales, so that all sales professionals worldwide can communicate with potential customers with the same strategic visual story. The 3D animation film shows a clear 3D environment, in which the viewer immediately recognizes himself and understands which problem SOTAS solves. In it, a scenario takes place that immediately exposes the solution and the distinctive character of SOTAS.

In order to create visual solutions for an integral visualization campaign as efficiently as possible, C4Real worked from a 'single source philosophy', in which produced material can be reused for other forms of content. From this we created a 3D product model library of models and vehicles from which visuals and shorter (social) teaser animations were produced. For the 3D animation film we chose to create a clear 3D environment in which the viewer immediately recognizes himself. In it, a scenario takes place that immediately exposes the solution and the distinctive character of SOTAS. The entire visual campaign produced was awarded the MarCom Award.

Winning teamwork from Thales and C4Real

Director Marketing & Business Development Andy Swiebel of Thales: “Our market segments are often used to communicating in a different way than via 3D visualization campaigns. C4Real is well read into our domain. We appreciate the combination of eagerness to learn that is present in the C4Real team with their already present expertise. For example, we often wanted to quickly dive into the technology, but C4Real advised us at important moments to zoom out first and to include them in the bigger story before going deeper into it. We have experienced that C4Real is undeniably the right party for a solid visual campaign process. I can't really imagine a better collaboration. It has been their approach that has ensured that we have achieved this end result within the project and the campaign.”

Studio Director Rob Assink of C4Real: “We have a lot of experience in translating complicated technological products into understandable visualizations within an integrated campaign approach. We always put a strong focus on which problems a product or a concept from our customer or partner solves for the end customer. We convert these concrete benefits into a clear visual language using various visualization techniques.”

More about Thales SOTAS

The possibilities and developments in the technical field are moving at lightning speed. The digital revolution is also rapidly progressing in mission-critical communications such as transport and defense. When you drive a vehicle and need to communicate quickly and clearly and exchange data with people outside the vehicle, it is important that you can understand each other well, there is no interference or noise on the line and also trust that data is safe and secure. arrive quickly at the recipient. With SOTAS, part of the French-Dutch radar and communication systems company Thales, these processes are more efficient and reliable and safety is guaranteed. Thales wanted to make the added value of its extensive product portfolio with the SOTAS line clear to the target group through an impressive visual campaign, without getting too technical.

About the MarCom Awards

MarCom Awards is an international creative competition that recognizes outstanding achievements by marketing and communication professionals. Registrations come from corporate marketing and communication departments, advertising agencies, PR companies, designers, production companies and freelancers. The competition has grown to become arguably the largest of its kind in the world in several categories.