As with everything else, music also comes in all shapes and sizes. The simplest category is stock music. This works in a similar way as stock photos: you buy a piece of music online and you paste it under a visual production. Obviously, this is not specifically composed for the production and therefore it can quickly become generic or even cheap. Other companies can also use the same music. For budget reasons, some customers sometimes choose stock music, but we do not recommend it.

The second category are music loops. In addition, the beat, the melody and other parts can be used separately. We use these already developed loops as a modular system under the visualization. The music fits better with the production, because you can improve it as you wish, but in principle it is still not entirely unique.

The latter category is music that is specially composed for visual production. This creates the biggest impact. You can also adjust everything in terms of timing, so that image and sound reinforce each other optimally. And the beauty is: no one has this music at their disposal, only your company. The effect is great, because the music emphasizes every detail that comes into view with sound as well. This takes the viewer along in the story, creating an emotional connection between the viewer and the visualization.

Images become so much stronger with the right music underneath, says Ton: "With a composed piece it becomes truly unique instead of thirteen in a dozen. This way you can really impress the target group by transferring the right feeling. You activate something in the subconscious of people. We are not really aware of what music does to us. Only when it is not there, we miss it. Research also shows that audio determines 60% of the impact on an emotional level. We already know that in our subconscious. This means that you can strongly influence the feeling that people have with a brand or product by applying the right music. That's why music is essential for us.”

One step further is binaural audio, audio in which sound is displayed 360 degrees around you. You do not only hear left and right, but 360 degrees from all angles around you, far away and close and high or low. A very special experience that you can experience on every headphone. You can imagine that if you combine this with Virtual Reality you get a lifelike experience where you can hardly make the distinction between fiction and reality. Curious how that sounds? Then put on your headphones, close your eyes and then listen to the world-famous Barbershop clip that gives you the feeling that your head is shaved, only by the effect of Binaural audio.