If you are considering a 3D animation but need convincing that this technology is the best option for your business, or if you hesitate between 2D and 3D, please read this article. We have listed the advantages and disadvantages of 3D animations for you.
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The advantages and disadvantages of 3D animation
3D animations are popular. They are increasingly used in marketing, education, architecture and many other industries. With good reason: 3D animations have many advantages.
The advantages of 3D animation
3D animation is a graphic technique that visualises a three-dimensional digital image. This technique has some significant benefits:
1. 3D animations allow you to show depth and perspective.
The main advantage is that 3D animations realistically create depth. This means you can use this animation to show things you cannot show in a 2D animation. For example, because these animations allow you to display an image in 3D, you can move around objects realistically, showing all the angles of a particular product. It also allows you to focus on details that cannot be displayed in a 2D animation. So, if you want to use animation to promote a particular product, it's worth considering 3D animation.
2. Dynamic and detailed images.
Modern 3D animation technology allows movement to be displayed smoothly and in great detail. As a result, these animations are ideally suited for dynamic animations that require high quality. The movements in a 3D animation look hyper-realistic. 3D animation can also provide subtle details that give off a realistic perspective, such as moving shadows and varied shades of colour. 3D offers limitless options. No matter what crazy idea you come up with: 3D can make it happen. For instance, an exploded view showing the individual parts of the product, or a building project that has not yet been realised, where you can let the viewer explore the project and highlight all the unique facets.
3. 3D animations attract attention.
With realistic and dynamic rendering, 3D animations also have a strong visual appeal. They have demonstrated to draw more attention than similar animations in 2D. In addition, they hold attention better. This can be an essential advantage, especially if you want to use 3D animations for marketing purposes. By using 3D animations, you make sure your videos stand out, and the viewer really gets the message.
Use case Pentair Brew Assist
Pentair used 3D animation in order to introduce their new innovative application Brew Assist to their focus group. With a visual gripping presentation they showed what Brew Assist was capable off, and what the added benefits for the customer was.
The disadvantages of 3D animation
There are many advantages to using 3D animations. However, this technology obviously also has some disadvantages. The main disadvantage is that 3D animations use a more complex technique than 2D animations. This means that it generally takes more time to develop a 3D animation. It also requires more expensive software to create a 3D animation. For this reason, it requires a bigger investment.
The choice between 2D and 3D animation ultimately depends on your goal. If you have a minimal budget (and are not looking for a realistic, three-dimensional image), you can choose to save money and have a 2D animation created. If, on the other hand, you are looking for high-quality animation, for example, to present a product in detail or attract the attention of potential viewers, you could consider investing in a 3D animation.
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