In essence, we have always helped clients visualize often complex stories and propositions in order to create an impactful brand experience. But instead of concept development and implementation, we now also help clients at a strategic level. So of course we also have to be able to give a good example of how we apply that to our own company. And that remains important, even if you achieve fantastic results for customers and you often do not get around to updating your own identity.

The market has since changed: more and more companies are working with visual content to better position themselves, acquire customers or support customers. Then it becomes extra important to have a good strategy on your visual content, so as not to lose the overview when the amount of visual content in the company keeps increasing. And not to blend in with the crowd and lose your distinctiveness compared to the competition. This raises questions such as: But what happens to the visual material after it has been delivered? Where will it be placed? As a company, how do you ensure that you get as many conversions as possible from the new videos and animations that you have made? When do we use which visual means? Which budgets should we free up? How do we integrate visual content strategy into our campaigns and marketing strategy? That is a matter of strategy. In other words: Visual Content Strategy.

Devising a roadmap based on this is not the only way in which we can support customers strategically. Customer journey is not the only way we can strategically support customers. For example, we work with the fast-growing international meal delivery chain TakeAway to roll out a digital onboarding through videos for the participating restaurants in dozens of countries. For each country, the instructional videos and visual FAQs should be appropriate and flexible to change. In this way they respond well to customer needs in order to relieve the service staff. With our newest service – the interactive Virtual Showroom – the viewer (the customer) steps into a virtual world in which a product or process is placed in an environment that is very recognizable for their situation. It is the perfect solution to achieve faster lead conversion when you have a large product portfolio, for products that are still in development, difficult to explain or to take with you. In this innovative storytelling way, we help Pentair, Malvern Panalytical and Lighthouse Instruments, among others, to immediately clarify the context of their product. Because it appeals to the imagination, customers quickly understand how the product or service solves their problem and therefore convert faster.