The virtual showroom can be integrated into your website or displayed during trade exhibitions and events on touch screens. The virtual showroom on the website helps increase lead conversion because customers can find the right product faster. When products and services are displayed in an environment the customer can understand, customers will select the right product more quickly than if they need to search lists with complex product names or extensive product portfolio lists.

This is ideal for companies that deliver products to different markets and processes. It also suits companies that supply semi-finished products, that do not always have a clear purpose; the virtual showroom will demonstrate the purpose of the product.

With a virtual presentation, there are no limits when it comes to surprising your customers. You can use inspiring videos, photos, music, texts, as well as social media links. This makes it ideal for commercial purposes or to support your company presentation at a trade show. In addition, a virtual tour appeals to a large audience, creating opportunities to introduce your brand to a broad audience. Because the presentation is accessible 24/7, your customer can view the information from the comfort of their home, office or wherever it suits them. 

An online presentation of products and services not only delivers many new additional leads; it also creates a sense of professionalism, understanding and trust with the customer. An actual showroom often takes up a lot of costly square footage, whether at a trade fair or in-store. In the visual world, however, space is not an issue, so you can make the fictional ‘space’ as ample and unique as you want. Previously, customers were used to seeing and touching products, such as equipment or hardware, before they made their purchases. That has changed radically. Many purchases are made online, so customers expect you to deliver the same experience and presence online as in a physical showroom. Physical showrooms are still visited by (a decreasing number of) people who like to see the product in real life, but online business is the way of the future. This makes a virtual showroom a perfect addition to existing physical showrooms: it creates an environment where there is a greater reach at a faster pace.