3D animation about cryogenic coolers

Client Thales Services

Making complex technology understandable

Thales Cryogenics is the European leader in cryogenic technology and supplier of high-technology cryogenic coolers. They supply the most demanding markets, such as military, aerospace or industrial applications. A new innovation is a state-of-the-art cryogenic cooler for infrared sensors in security cameras. Traditional coolers often don't work for long, causing security cameras to fail with all the associated risks. However, how do you explain this new technology and make the benefits of this high-tech solution visible? C4Real brought the solution: via 3D animation.

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The solution: 3D Animation

In this 3D animation the latest innovation is placed in a broad context. In the environment of a nuclear power plant, in the dark and with so-called 'meta-humans' , who come walking towards it with purposeful steps, so that the context and the high urgency of the solution become visible and tangible - after all, the danger is close at hand. To further increase this urgency, the 3D animation has a specifically created composed audio track. With sounds that build up the tension, the sense of urgency is even greater. In doing so, everything happens in the dark. From a technical aspect, this made it possible for C4Real to play with lighting and create beautiful effects. Conceptually, this makes the film even more exciting, but also more real. The exact pulsetube technology is explained in more detail in the middle of the animation with additional motion graphics. Finally, the entire 3D animation is presented as one of the latest innovations from Thales Cryogenics with a clear overall branding of the company.

The solution visualized

Mark Stienen

Marketing & Sales Manager, Thales Group

'C4Real has previously created 2 animations for us to explain the technology. They are a pleasant partner to work with. They are very professional in their approach. In addition to their knowledge and expertise, they also ensure good monitoring and progression of the process, this makes it so that we now have a good end result. '

Mutual commitment to get optimal results

The process

C4Real's working method has a concept phase and a production phase, preceded by an analysis. In order to be able to visualize the complex technology properly, it is important to know how something works, even down to the smallest details. It is therefore not unusual for a non-disclosure agreement to be signed in this area. During the process there are several feedback rounds to ensure that everything is in tune with each other. Production succeeds or fails with good communication and commitment in the organization. This case has shown that again. Only then will an optimal result be achieved.

The value of a 3D animation

The final result

3D animation is the solution for visualizing and understanding the complex pulsetube technology. Clear steps show how the system works and what the advantages are. Thereby it is embedded in a context that is very relevant (security of nuclear power plants), making the urgency high. Powerful imagery with the specially composed audio in this case have more impact than a 1000 words. 3D animation is so professional that it matches the purchasing level in high-end markets.

Thales Cryogenics visualized

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