Audio communication in vehicles

Andy Swiebel, Director of Marketing & Business Development at Thales, understands that Thales' market segments are not easy to understand quickly. "Our market segments are used to communicating in ways other than through 3D animations, so for us this was progressive. C4Real has read up our domain very well and quickly, researching what the common terms are in the business. They combined that well with their experience from other markets that are a bit more technical. For example, we often wanted to dive into technology quickly, but they advised us to zoom out first at important moments and to take in the bigger story before we went any deeper. There is a number of larger aspects that people also want to know, such as the advantages that SOTAS offers that are not just about functions or features."

Andy Swiebel is pleased with the initial reactions: "We hear from our international colleagues and customers that they find it a very clear story. Internally, our colleagues also agree and think that a comprehensive and understandable picture is painted of what SOTAS provides in terms of value for the customer. Not only about the functions, but also about the total value from 'non-functionals'. We are now sharing the material with our global sales departments, where the new sales kit including these animations are used as much as possible in customer contact. We now have real supporting visuals with audio support that help to explain what SOTAS is and the benefits it offers a customer. With this, we ensure that every sales professional is sharing the same story. In addition, it is time consuming to travel around the world to do the story, and it is a great tool to use in social media campaigns. We can now approach a large group of people with relatively few resources and time. In doing so, we immediately show interested parties the added value of an integrated approach."