Best results through dialogue
Committed, professional and clear
C4Real has designed its process with a concept and production phase after the intake. During the entire process there is continuous coordination. Glenn Metselaar, Head of Corporate Communications at Dura Vermeer: "You also have to have a click with each other. I think it is important to have a good sparring partner who dares to question things and enter into dialogue. I find this at C4Real. They are very involved and work with a lot of enthusiasm in a pleasant and professional way'".
Glenn continues: "On the basis of the briefing we first work on a concept. With a script, storyboard and style frames you know exactly what you're getting in the concept phase. That's how you agree with each other and with the storyboards, among other things, it is easy to convey it to the stakeholders internally. Also in the execution, when it comes to the actors, the music, the locations, etc.; all aspects are well thought through during the process. Finally, there is a clear 'final close': this is how we do it and we stick to the plan. This prevents extra costs from having to be incurred later on and you from being faced with surprises. This is not the case with C4Real. They have never missed a deadline!"
