Interactive design contest

The challenge put down by Hartman was to ensure that the new Sophie bucket seat came to the attention of the target group. Preferably by generating newsworthiness and thus free publicity. C4Real knew something about that, says Ton Kuper, CEO of C4Real: "The great thing about the Sophie is that you can completely personalize the chair in terms of design. It's really going to be your personal taste in chair shape. The colour and patterns of the upholstery, but also the chair legs are adjustable. That's why we proposed a 3D product configurator, around which competition was organised during the VT housing fair and on the website. Using the online configurator, or '3D product configurator', which we have created, interested parties can create and submit their own chair design. The most beautiful design is produced for the winner. In order to increase the chance of free publicity, journalists were also invited to design their own chair, hoping that they would write about it".