The University of Twente makes full use of presentations, films and events for promotional purposes. It is crucially important that these make an impact. C4Real was asked to develop a trailer that would have the audience on the edge of their seats. With this trailer, they directly draw the attention towards them.
The first seconds of a presentation are extremely important and are often ignored because the audience is still distracted by other things. University of Twente didn't want to wait for the attention, but immediately grab the attention and show their audience what they are made of. The challenge was to make a short, fully comprehensive trailer, because University of Twente has a lot to offer. They really had to think trough which subjects to communicate and how to visualize this.
Atilla Kerpesci
Director Strategic Business Development, University of Twente
"With this spectaculair trailer we are able to attract a lot of attention. C4Real is a knowledgeable and good partner to work with. They delivered an amazing result."
In about 30 seconds, all the core values of University of Twente are shown. These core values are visualized by means of a DNA strand, a clear connection to the University's work and identity. Through pop-up displays even more of University of Twente's strenghts are visualized.
C4Real made a short, snappy trailer in which audio and visuals were intertwined. Once the speakers are at full volume and the trailer starts to run, everyone is on the edge of their seats and captivated by the musical composition and spectacular imagery. A very powerfull presentation of University of Twente within 30 seconds.
