Radar technology is often taken for granted. This isn’t only because of the complexity of the subject, but also because it involves sensitive material. C4Real translated a large quantity of technical data into a comprehensible 3D product animation.
Thus in a short space of time there is clarification of the benefits of the latest radar technology for Thales’ product portfolio.
The challenge for C4Real was in gaining an understanding of radar technology and transforming that information in such a way that it would not come across as too simplistic, instead matching precisely the level of expertise of the world’s marine buyers.
Albert Wildenberg
Director Business development, Thales
"C4Real created a succesfull 3D animations. The core of the message is clear in a seemingless flawless animation as result."
The 3D product animation shows how the AESA multi-beam technology works and the situations in which it offers a solution.
In situations such as trade fairs and company visits, this gives the Thales salesforce the opportunity within a short space of time to clarify why this technology adds value to radar systems.
