Innovation of Pentair Brew Assist visualized

“A fine, educational video in which the emotions of people who work with Brew Assist in the brewery would become visible. That was what we thought we were going to make, but we had to change it last minute and do things differently,” said Martin Wagner, Pentair's (external) content marketing manager. Corona forced us to choose a different technique, because Brew Assist would go "live". By choosing 2D characters we were able to bring back that human aspect. We combined that with a 3D world in a blueprint style that we often use in Pentair videos.

In addition to the full video, we also made short teasers for social media, among other things. These teasers briefly discuss problems in 30 seconds. This content is taken from the full video, so we reused animations for shorter content. In addition, we always supply 8K stills. These stills can be used for brochures or, for example, trade fairs. Using these stilles for those purposes as well ensures that they are recognizable in all communication documents, in this case for Brew Assist.

“Rob Assink from C4Real is one of the best project managers when it comes to such marketing projects. He adopts quickly, follows everything during the process, is flexible and works agile. It gives me peace of mind when he directs the project. Then I know that I don't have to go after it myself and that I have a reliable partner who honors agreements. C4Real always goes the extra mile when necessary, they have never disappointed us!”