Pentair world
The world as a metaphor
“The challenge for Pentair was to create a clear overview of, and between the different products, the relationship to each other and what they mean for the customer in solutions,” says Ton Kuper, CEO C4Real. “They make great products.” “Pentair World is a principle in which we can communicate solutions of all different products from the customer and the end-user,” says Ton Kuper. “We have chosen the world as a metaphor. Each continent forms a storyline about a market. The story takes you on a journey of discovery. For example, there is the milk industry, where you can discover what the milk industry looks like. Then you see a cross-section of the factory with all segments of the production process and the products that Pentair supplies in it. This is reinforced and visualized with animations of Pentair’s products. In this way, you can see how the products relate to each other and what the products of Pentair offer in terms of effectiveness for their customers.”
