Field in a Box - a success story. TenCate developed Field in a box, the first modular sport fields, making sports available for everybody, including those born in less fortunate places. To bring these innovative fields on the market and into the attention, we created an animation to explain the system. And we created a film that fits the visual communication strategy and that drew attention to the community development of the areas were the fields were placed. Both these movies made a lasting impact. The first fields have now been sold to multinationals in Europe, India, and America.
For the global content strategy of Field in a box, we received a Platinum MarCom Award and for the video about community development, we were rewarded with a Gold MarCom Award.
Launching a product in a new market is difficult. It is important to provide the various target groups with visual aids on their customer journey. The members of these groups need digital guidance to help them arrive at the point where they will acquire information or buy the product, and this occurs on various levels (why, how and what). In short, commercial conversion must take place. The explaining animation really shows how Field in a box is developed, how they are build and what possibilities they create. Furthermore, the social value and contribution of the fields is shown. A clear vision on sports.
Hein Heerink
Managing Director Fibres and Fabrics
"The solid cooperation and professional approach by C4Real allowed us to get fantastic results."
While the animation highlights the development of the technical aspects of Field in a box, the associated film zooms in on the social contribution of Field in a box. The value it brings to the world, the development of communities on less fortunate places on our planet and how Field in a box helps to make dreams come true. Storytelling at its finest, told by the concerning parties themselves.
The results are already extremely promising and are nothing short of fantastic. Field in a Box is happy to welcome FedEx as its first customer. The first sales were made even before the active sales process started. We are so proud to see how our efforts have contributed to awareness among the prospects for this great product. These prospects’ interest is then very quickly converted to actual sales.
