Successful online event

The end result is impressive. The online event has shown that this is a good solution to have interaction with the target group and to generate quality leads. At a physical fair it is much harder to qualify leads, because you often don't know who will be there. Visitors walk around the stand and do not always make themselves known, and you therefore miss their contact details. An online event solves this. Moreover, the Q&A gives insight into the customer needs and account management can follow this up perfectly. Because of the recording of the event, it can be used again for further marketing and sales purposes.

The online event therefore offers the opportunity to generate new leads quickly and powerfully, to a broad and global audience, and to enter into dialogue with them so responding precisely to their needs. This is in Corona times, but also when traveling for other reasons (sustainability/CO2 footprint, cost aspect of a physical exhibition, etc.) is not possible or desirable.