Using brainstorming sessions to achieve the desired result
The process
A number of brainstorming sessions gave us ideas about what we wanted in the promotional film. Nikki Olde Monnikhof (Head of Public at De Museumfabriek) says: "It was a process in which, with the help of storyboards it became increasingly clear what we did and did not want in the promotional film. C4Real was able to empathize well with us. They were able to think along in the spirit of the organization and were also open to our ideas. The cooperation was very pleasant". Nikki continues: "what's more, they have many different talents at their organization. For every specific question a good answer or solution came back from the relevant specialism, which was very nice."