The full story of multinational Tencate

The various divisions of TenCate contain very specific and often complex information. This varies from highly technical information within the Automotive Industry to Space and Offshore. To come up with the right visual solution for this, we had to put ourselves in the shoes of the customers and employees of TenCate. It is important we both speak the same language because only when the both of us understand what we are trying to achieve and both sides offer their specific knowledge and competence, a final result like this can be realized. Head Corporate Communications TenCate Jaap de Carpentier Wolf: “It has been a very special experience to see how the C4Real team can bring often very technical matters to life. I was absolutely amazed by the fact that they were able to connect with our technology and turn it into an interactive presentation.” 

TenCate could have stopped at having all the information it collected from its divisions on paper. However, they decided to visualize it. “We often create animations with C4Real and know the added value of visual communication. Visuals do not say more than words on paper but it is a lot faster. And seeing something with our own eyes tends to win us over more quickly. And especially in the B2B market it is important that a potential client can see at a single glance what a solution is for and how it works”, says Jaap de Carpentier Wolf.