Ubbink Brand value visualized

Ubbink Brand Value visualized

Client Ubbink Services

Impressive communication of repositioning

Ubbink Centrotherm Group is an international maufacturer of venting systems, ventilation ductwork and sustainable contruction products. They have conducted a new positoning and strategy. C4Real created a brand value film with them, to communicate this reposistioning for all their stakeholders such as employees, current and potential clients and suppliers.

Share your challenge?

Visualize new strategy

Robert Meenink, Marketing Director at Ubbink: “There are several ways to communicate a repositioning of your brand, but film is the most impressive way to involve every targetgroup. That is why we've established a taskforce with marketing managers from different countries. Together, we chose a brand story film to make a perfect new first impression and to visualize our new strategy."

Brand Movie

Martijn van der Wel

International Marketing Manager, Ubbink Centrotherm Group

“C4Real understands our company well, can act quickly and executes all visual projects exactly how we want. The way they have delivered high quality despite the corona restrictions was very clever. Thanks to the brand value film, we can clearly communicate our new positioning.”

A unique visual proposition

Martijn van der Wel, International Marketing Manager at Ubbink Centrotherm Groupo: “Our challenge was that we wanted to show all that we stand for at once. Ubbink is not just a manufacturer of synthetic products for heating, ventilation and construction. We also profide total solutions and handling of especially the customer groups installers and processors. We've been doing this for years. We have to present ourselves and our services better, that is what this film is meant for."

Corporate movie makes impact

The production of this film took place in corona pandemic times. This required a lot of (extra) creativity and flexibility. There was no room full of people to show training situations and filming was only possible on locations in The Netherlands and Belgium, not in other countries.

Robert Meenink: “The film we created dit not substitute in quality. Organising was complex because of the measures. Still, eveything worked out very well and the brand value film shows exactely what we want to express. C4Real has been very creative in all this. I think it's impressive how they handeled this. As a viewer, you wouldn't expect the amount of work and time that it took and the difficulties we faced while creating the film.”

Ubbink brand value film in images

1 / 0

What is your challenge?

Share your story

Cookies voor een gebruiksvriendelijke ervaring

Wij gebruiken cookies om de website te verbeteren en te analyseren, voor social media en om ervoor te zorgen dat u relevante advertenties te zien krijgt.
Bij akkoord geeft u ons toestemming voor het gebruik van alle cookies op onze website. Wilt u een gebruiksvriendelijke ervaring?

Instellingen Accepteren

Request contact