Virtual showroom shows life saving value

Client TenCate Advanced Armour Services

Translate complex storyline into visible solutions for clients

TenCate Advanced Armor provides effective armor systems to defense vehicles in order to provide adequate protection for military personnel and equipment. These solutions are proven products whose effectiveness has been demonstrated in combat zones around the world. The survivability of modern military vehicles and their crews is determined by the vehicles' ability to withstand roadside bombs and explosions, among other things. But how do you make these protection solutions accessible and visible to customers? C4Real got this question and came up with the solution: a virtual showroom.

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How do you make a complex storyline reveal the solutions to the customer?

The solution: a virtual showroom

Imagine this: as a company, you operate in a world where it is not always possible to "briefly" demonstrate and explain your solutions. So how do you bring this to the (potential) customer? And how do you reach many more customers at the same time in a relatively easy way? C4Real has developed the virtual showroom. In a virtual showroom you can digitally show where a product offers a solution from the perspective of the customer. It thus allows the customer to quickly and easily get to the right solution and documentation. In this way, the virtual showroom works as a sales accelerator!

The solution visualized

Thinking about the customers's world

The process

When C4Real received this assignment, they first decided to dig deeper and empathize with the client's world. This case involved a mission to Afghanistan. What does that look like, from base camp, and then. What happens when soldiers head to the target and on the way encounter a roadside bomb that explodes? How does the solution from TenCate Advanced Armor work then? How does this solution ensure that soldiers can continue their mission? C4Real then further mapped and visualized the storyline and customer process in a 3D map. It became a large model, measuring 25 by 25 km. The map shows what the customer's world looks like and it includes the solutions of TenCate Advanced Armor. In this way the customer can ultimately quickly find the solution he is looking for with all the relevant information.

The added value of a virtual showroom

The final result

The final result is quite something. It has become a model in which the mountainous landscape of Afghanistan is visualized, on a plate measuring 25 by 25 km. Its super-sharp, allowing you to zoom in on TenCate's solutions from very close up. It gives an optimal visual experience. In the virtual showroom it is not only clear how the solutions of TenCate Advanced Armor work, but the associated analytics are also built in, making it immediately visible how users behave and what the conversion is.

Consider downloads for the results of laboratory screening of mine protection solutions and of blast tests at scale. This gives valuable insights to the customer. In addition, TenCate Advanced Armor can manage the virtual showroom itself through a CMS. This cuts both ways. The customer is taken by the hand and gains insight into the applications and benefits of the solutions in an attractive way, TenCate Advanced Armor has a tool in its hands that can really accelerate sales and lead conversion.

Advanced Armour visualized

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