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C4Real

World wide roller system

Unforgettable introduction of a new product

Top brands are always on the look-out for optimising ways of catching the attention of their target group. That’s no less true of Coulisse, worldwide distributor of window blinds. The recent launch of their new Absolute Roller Blind 2.0 system, developed in-house, provided the perfect moment for Coulisse to showcase itself as one of the foremost businesses in its field.

The second generation of the Absolute roller blind system is even more efficient and easier to assemble, install and operate than its predecessor. The system’s modular construction, having been innovative designed right down to the very last detail, provides even more options in terms of configuration. In short, the new system provides extensive possibilities for visualization and communication.

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Absolute added value

Before launching the new Absolute Roller Blind 2.0, Coulisse asked C4Real to develop a state-of-the-art visual plan, whereby resellers would be given an unprecedented opportunity to get to know this new line of products.

After all, Coulisse has a formidable reputation to uphold in the market for sunblinds. Development and production of these systems have been the focal points by innovation and design. No wonder therefore, that these core values are reflected in the presentation of the new roller-blind product line. C4Real was set the task of providing resellers with an unforgettable visual experience, with a mix of design and technology. We’ve done so in the form of a 3D product explorer and a microsite specifically for use on a tablet.

The visual endresult

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Marieke de Jong

Marketing Manager, Coulisse

"C4Real is a partner that, whilst working in a proper and professional way, helped show off our technical innovations in an understandable and attractive way. They were able of providing a quick overview of complex processes and created high quality tools in order to explain our products."

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Visual presentation catches the eye

The tools developed by C4Real received widespread acclaim at the world-famous R+T trade fair in Stuttgart and have been serving to entice Coulisse’s reseller channel ever since. In launching the new system, the main emphasis was on visualising the countless different configurations it offers. The microsite enables the full myriad of combinations to be seen and understood in an instant. Instead of inflicting tiresome datasheets with technical specifications on the target group, we show them what’s possible in 3D.

By adopting this approach, the pre-sales phase can be initiated much more quickly, since resellers are able to see at a glance whether it meets the needs of their product range. They no longer need to wait until the products have left the factory gates and so can realize much shorter times to market. What’s more, thanks to the online analytics, Coulisse gains a rapid insight into the popularity of particular configurations, giving the company greater control in the future.

Coulisse world wide roller system in images

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