Visual presentation catches the eye
The tools developed by C4Real received widespread acclaim at the world-famous R+T trade fair in Stuttgart and have been serving to entice Coulisse’s reseller channel ever since. In launching the new system, the main emphasis was on visualising the countless different configurations it offers. The microsite enables the full myriad of combinations to be seen and understood in an instant. Instead of inflicting tiresome datasheets with technical specifications on the target group, we show them what’s possible in 3D.
By adopting this approach, the pre-sales phase can be initiated much more quickly, since resellers are able to see at a glance whether it meets the needs of their product range. They no longer need to wait until the products have left the factory gates and so can realize much shorter times to market. What’s more, thanks to the online analytics, Coulisse gains a rapid insight into the popularity of particular configurations, giving the company greater control in the future.