Online showroom

The virtual showroom is gaining in popularity, but what is it exactly? As you might derive from the name it is an online showroom, a visual representation of your products and services. You enable your customers to interactively experience and discover. By displaying your products in a 3D environment, which is very recognisable to the customer, your solution to the customer's problem immediately becomes more apparent. It also helps your own employees to have an overview understand the different solutions your company has to offer.

This is ideal for companies that deliver products to different markets and processes. It also suits companies that supply semi-finished products, that do not always have a clear purpose; the virtual showroom will demonstrate the purpose of the product.

A conversion tool for your website

The virtual showroom can be integrated into your website or displayed during trade exhibitions and events on touch screens. The virtual showroom on the website helps increase lead conversion because customers can find the right product faster. When products and services are displayed in an environment the customer can understand, customers will select the right product more quickly than if they need to search lists with complex product names or extensive product portfolio lists.

This is ideal for companies that deliver products to different markets and processes. It also suits companies that supply semi-finished products, that do not always have a clear purpose; the virtual showroom will demonstrate the purpose of the product.

Online presence

Making your business virtually present and more visible is an indispensable part of your marketing and sales strategy. A good website is a good start, but you will need more. Consumers are looking for solutions and products in which they want to have an optimal experience, and a virtual showroom is an ideal tool in doing so. By showcasing the benefits of your product, the customer can quickly navigate to the right solution and easily view all the information, photos and videos. An online showroom is a fun and original way for visitors to go to your website and get to know your products to get inspired! 

The advantages

With a virtual presentation, there are no limits when it comes to surprising your customers. You can use inspiring videos, photos, music, texts, as well as social media links. This makes it ideal for commercial purposes or to support your company presentation at a trade show. In addition, a virtual tour appeals to a large audience, creating opportunities to introduce your brand to a broad audience. Because the presentation is accessible 24/7, your customer can view the information from the comfort of their home, office or wherever it suits them. 

A growing need for virtual showrooms

The pandemic was in part responsible for the increased use of digital information gathering and online purchases in the B2B industry. That is why optimising your online presence is important. New generations are growing up with the Internet always available; they cannot imagine a company not offering the digital experience that potential customers are asking for! That is why the number of virtual showrooms is ever-increasing. It is a smart marketing tool that is increasingly applied now that real-life customer contacts are no longer as crucial as before. 

Not a replacement, but an addition to a physical showroom

An online presentation of products and services not only delivers many new additional leads; it also creates a sense of professionalism, understanding and trust with the customer. An actual showroom often takes up a lot of costly square footage, whether at a trade fair or in-store. In the visual world, however, space is not an issue, so you can make the fictional ‘space’ as ample and unique as you want. Previously, customers were used to seeing and touching products, such as equipment or hardware, before they made their purchases. That has changed radically. Many purchases are made online, so customers expect you to deliver the same experience and presence online as in a physical showroom. Physical showrooms are still visited by (a decreasing number of) people who like to see the product in real life, but online business is the way of the future. This makes a virtual showroom a perfect addition to existing physical showrooms: it creates an environment where there is a greater reach at a faster pace.

Technology and costs

A virtual showroom comprises of a 3D environment with 3D images where your products play a star role. It displays their added value to the customer. Customers can interactively navigate this 3D environment to discover which products offer a solution for a particular stage of their process. Once they find the product they are looking for, the available information is directly linked to a call to action, such as requesting a quotation, product brochures or other documentation. The virtual showroom investment costs depend to a large extent on the complete procedure, the number of products, the complexity of the 3D environment, the design and the implementation of the project.