AR, VR and MR

The popularity of AR, VR & MR has been increasing step by step in recent years. They are often deployed as innovative solutions for businesses to show that their innovative operations are aimed at the future in order to gain a competitive advantage over their competitors. And that’s exactly what AR, VR and MR do. Companies that present their AR, VR and MR solutions on trade fairs and during events, get a lot of attention. It will offer your target group an interactive visual experience they will remember for a long time.

Although the terms are often used randomly, actually there are differences between augmented reality, virtual reality and mixed reality. A VR experience often takes place through glasses that will only show the virtual world. For example, to have a look at a new home that still needs to be built. Augmented reality glasses add elements to the actual reality. A pop-up about the reality in front of you may appear in your glasses, with the specifications of a product e.g. Mixed reality combines both of these technologies. Realistic 3D images in the real world. The perfect combination for innovative products and showing scenarios that do (yet) not exist or that cannot be shown in any other manner. Think of a new real estate project or a large machine that is not available at the location. 

So you have this special product or service. But it is fairly technical or maybe presenting it to a customers is difficult because it’s very big or part of a larger system. You may even still be in the development or production phase but want to show your customers a preview. In a virtual product presentation, products are visualized so your customers will never forget the experience. For example, presenting a big radar system on a full-scale ship where the viewer can walk around it to see its position with respect to other crucial systems.